Strategic Marketing Services
Carolyn's expertise lies in bringing together consumer, category and brand insights in order to develop brand strategies and integrated marketing campaigns meeting business objectives of both business-to-consumer and business-to-business focused organizations. Carolyn can help you develop and implement marketing plans, identify strategic marketing resources or simply project manage them – on site or remotely.
- Competitive intelligence and market trend identification
- Target audience definition
- Brand development, differentiation and positioning
- Strategic planning
- Marketing communication strategy, implementation and program measurement
- Vendor and partner management (PR, Market Research, Call centers, Media & Creative)
- Thought leadership and white paper report writing
- Project management of marketing program development and implementation
- Response to Request for Proposal and new business pitch support
Services Provided by Partners:
The partners in C.E.K. & Partners refers to the network of executives and organizations with whom Carolyn has partnered to provide clients complimentary services such as Market Research, Public Relations, Media Planning & Buying Creative Services, Search Engine Marketing and Financial Modeling.