Market Research
Data and insights
Market Research
50 years of
I'M AN ORIGINAL CATCHPHRASE
Data and insights
Market Research
Do you want to make better informed decisions?
​
Market research services powering B2C + B2B brands.
As a woman-owned market research firm in Atlanta, we capture market, brand and customer data to provide insights that are actionable, enabling brands to make strategic decisions based on data.
Our clients leverage insights from market research across their organizations to support branding strategy, product development, product marketing, content creation and creative campaigns.
Are you ready for a custom designed market research study that provides your team with actionable insights?
​
Turning data into actionable insights.
We partner with you to custom design market research studies that capture data in a cost effective manner. Data that is critical for your brand staying relevant in today's fast changing and highly competitive environment.
We design market research studies for a range of companies -- Fortune 500 companies, fintechs, healthcare systems, manufacturers, non-profits and retailers.
Case studies
Campaign Development
Targeting Millennial Moms
OBJECTIVE: Testing and refining messaging
Through our partnership with an award-winning advertising agency, we were engaged to design a body of research for a leading hospital system. The research focused on testing key campaign messages to understand what would best resonate with moms as they seek out healthcare for their children.
​
OUR ROLE
Engaging with moms to discuss their children’s healthcare led to conversations about everything from broken bones to life-threatening illnesses like childhood cancer. These sensitive topics required our team to demonstrate empathy throughout the process, starting with our approach to designing the research, which was comprised of two bodies of work: a quantitative online survey and a qualitative study using an online bulletin board.
RESULT
The findings and insights from the research study were leveraged to support a campaign to grow unaided awareness and intent to use the brand/health system. More specifically, it informed a communication and messaging strategy by audience segment and service line.
Questions research can answer
What are my customers' attitudes and behaviors?
How do I gain customer insights for developing buyer personas?
How do I map the customer journey?
Will my value proposition resonate with the market?
How do I test my creative campaign or package design before launch?
How will users respond to a new digital experience? Where can we improve it?
How should I position my brand or product?
Which name will work within multiple international markets?
How do I improve the (online or in-store) customer experience (CX)?
Expertise with the
latest market research
techniques.
Examples of types of projects that our market research studies fuel:
Audience Research
Brand awareness, attitude + usage (AAU)
Brand identity
Brand positioning
Competitive intelligence
Creative testing/package design
Customer experience (CX) design
Customer journey maps
Customer satisfaction level (Net Promoter Score)
Insights for content creation
Market opportunity analysis
Messaging
Naming/global name evaluation
Patient experience
Persona development
Product concept testing
Tagline validation
Value proposition articulation
Website (UX) usability testing
​
​
​
As a full-service market research firm, we use
both quantitative + qualitative techniques.
​
​
Ethnographies
In-depth interviews
Intercepts
Focus groups - virtual and in-person
Moderation
Mobile surveys
Online surveys
Online bulletin boards
Social listening