Marketing research: 5 essentials steps for planning.

Do you know the steps you need to take as you begin planning for a marketing research study and what questions you need to answer before starting? If you're planning for marketing research, a checklist outlining the 5 key steps and ask the right questions will get you organized.

Ready to plan for marketing research?

We're a certified woman-owned small business specializing in marketing research based in Atlanta, GA. We custom design research studies for brands across multiple industries to help companies capture the data and insights they need to gain a competitive edge. It’s no secret that market research offers valuable actionable insights for every organization!

Here are a few reasons why research studies matter:

Reason 1: Marketing research informs business strategies.

Before you invest in activating your plans, marketing research can validate your strategy or provide the information you need to put your plans on the right course (and reduce risk).

Reason 2: Marketing research allows you to avoid mistakes with product launches.

95% of new product launches fail. That’s a costly failure that could be avoided through making a comparatively small investment in market research.

Reason 3: Marketing research is objective and offers credibility.

Without data executives often make important strategic business decisions based on opinions. Opinions that don’t offer credible rationale. Research is objective and can validate your your vision and decisions.

Reason 4: Marketing research offers value across the lifecycle of a brand or product.

Research provides insights from market sizing and customer profiling at the development stage, to customer feedback during the growth stage, to brand tracking when monitoring.

Identify a marketing research partner that will help you hone in on the approach you'll take, download this checklist outlining the questions you'll want to ask.

Get your market research planning checklist!

Don't forget as you evaluate your resources the value and advantages that a small agency can offer you over a larger agency – expertise, scale and value. Read more about it here, "Don’t Hire That Big Agency: A Small Branding, Communications & Market Research Firm Can Offer More."

About C.E.K. & Partners

Our team is passionate about delivering actionable insights that transform brands. Clients across a range of industries benefit from our team's ability to mine data and extract gems from custom market research to find insights that support their brand's strategic decisions and growth. We guide and position them to reach the next level.

Designing a research study that delivers actionable insights isn't easy. It's why our marketing research firm in Atlanta is here to serve global and national brands alike.

What are you waiting for? Contact us today!